Sun Life Financial partners with Lazada for innovative deal

WITH more people depending on online shopping, leading life insurance firm in the Philippines, Sun Life Financial Inc. and Lazada, the number one online shopping and selling destination in Southeast Asia, inked a partnership making insurance more accessible digitally in the country.

Under the partnership which was signed last month, Sun Life’s new personal accident insurance product, Family Armor, will be available to Lazada members through its online shopping website starting July of this year.

It will be the first insurance product to be sold on Lazada.com.ph.

In a press release sent to media, the insurance company said Lazada members “can purchase and activate an insurance product completely online, eliminating the need for physical documents to be delivered and submitting the forms to a customer center.”

Sun Life Chief Executive Officer (CEO) and country head Riza Mantaring shared it is a milestone for the company to collaborate with Lazada, hence, enabling Filipinos’ access to insurance easier through online shopping.

She added that this move is a testament of how Sun Life is transforming business through innovative digital solutions.

“Sun Life is committed to growing our business in the Philippines by offering our clients innovative choices and easy-to-access insurance through cutting edge digital partnerships like this one (Lazada partnership),” she said in a statement.

Lazada Philippines CEO Ray Alimurung, for his part, also expressed his excitement over the partnership underscoring it is a smart move taking into account the today’s market reality.

The partnership is the latest move by Sun Life as it continues to realize its commitment of transforming its business through digital strategy and exploring innovation-led collaborations.

It can be recalled that Sun Life has recently launched two new products in partnership with telco providers in the Philippines and Indonesia and developed the highest rated insurer mobile app for clients in Canada.

Mantaring added that these recent moves, above all, support the company’s direction of helping people achieve healthier living and lifetime financial security.