Adding to its increasingly diverse pack of services, Southeast Asian ride-hailing giant Grab has launched its own advertising business called GrabAds.
According to an official statement, GrabAds will help brands build off and online ads via Grab’s mobile app and its expansive network of vehicles across Southeast Asia. The modes of advertisement range widely – from turning Grab vehicles into moving billboards, to digital displays in these cars, and interactive widgets on Grab’s app.
Grab also claims to be the only advertising platform to do this, with massive reach to boot. Brands who jump on-board GradAds have access to a customer base spanning across eight countries and 200 cities in Southeast Asia.
GrabAds has signed on clients including Pepsi, Dove, Shopee, Tokopedia and Bukalapak. In Vietnam, GrabAds has also signed on with a number of advertising partners, one of which is DrivAds, who will be managing their four and two-wheel campaigns. “
As our online and offline worlds become one, brands are now more focused than ever in designing and delivering seamless integrated experiences for their customers across multiple channels. GrabAds helps brands tap into our extensive vehicle fleet and increasing digital footprint to reach a wider audience base in Southeast Asia,” said Nasheet Islam, Head of GrabAds, Grab.
Ever since Grab acquired US rival Uber’s business in Southeast Asia, the company has been quick to expand its service beyond the core business of ride-hailing.
Last week, Grab announced a joint venture with Hong Kong’s Ping An Good Doctor, adding healthcare to an increasingly diverse range of services like grocery delivery and news content. This comes on the back of big money the Southeast Asian unicorn has accumulated in recent months.
In July, Grab clinched an eyebrow-raising $2 billion worth of funds from investors like Toyota Motors, Toyota Motors, OppenheimerFunds, Ping An Capital and Lightspeed Venture. Although Grab has refrained from providing figures on its valuation, reports have estimated Grab to be worth as much as $10 billion.