PERUSAHAAN Otomobil Kedua Sdn Bhd (Perodua) and its fully-owned subsidiary Perodua Sales Sdn Bhd have been formally certified by SIRIM* to the latest 2015 versions of the ISO (International Organisation for Standardisation) 9001 and 14001 standards, emphasising the company’s commitment to customer satisfaction and environmental responsibility.
*SIRIM Berhad was formerly known as the Standard and Industrial Research Institute of Malaysia (SIRIM).
To obtain ISO 9001 certification, an organisation must comply with quality best practices in their work processes, with the aim of improving customer satisfaction in every sense. ISO 14001 however, focuses on environmental standards.
“SIRIM’s ISO recognition means a lot to Perodua as it reinforces our vision of becoming a regionally competitive player and demonstrates our strive for kaizen or continuous improvement,” said Perodua president and CEO Datuk Aminar Rashid Salleh at a certificate presentation ceremony held recently at Perodua’s headquarters in Sungai Choh.
Also present at the ceremony was SIRIM QAS International Sdn Bhd managing director Mohd Azanuddin Salleh, who presented the certificates to Perodua Sales Sdn Bhd managing director Datuk Zahari Husin.
Perodua first adopted ISO standards in 1998. ISO 9001 was extended to Perodua sales and service branches in stages from 2005, standardising the customer experience across the board. All Perodua branches are currently ISO-certified.
Altogether, Perodua has successfully undergone one ISO 14001 and three ISO 9001 version upgrades, including the latest 2015 versions, which covers a total of 39 sales and 55 service branches nationwide, plus 35 departments under Perodua Headquarters.
“The demands of the market and industry never stop changing, and it is essential that we constantly update our standards and procedures to adapt and respond to those changes. Only if we remain relevant to our customers can we exceed their expectations,” said Aminar.
“With this certification upgrade, we hope to further reduce the satisfaction index gap between us and other recognised international players,” he added.
Aminar said that Perodua will also extend these standards to its business partners, be they dealers or suppliers in the near future.
“We will ensure our business partners and suppliers comply with green practices as required by ISO standards, including the sourcing of materials in environmentally-friendly ways,” he said.
Besides taking customer satisfaction and environmental management to new heights, ISO practices have also led to improvements for Perodua’s internal processes and communications, as well as customer deliveries, amongst many others.
First introduced in 1987, ISO 9001 is one of the world’s most widely-used quality management systems, with the latest 2015 revision expanding the requirements to include risk-based thinking.
ISO 14001 was born in 1996 and concerns environmental management and pollution prevention.
The latest ISO 14001:2015 revision brings additional emphasis on leadership, strategic planning, proactive initiatives and even communications strategies.