Lazada forms alliance with SMEs to promote entrepreneurship

As part of the digital push strategy for its online shopping event later this year, e-commerce company Lazada has formed an alliance with small and medium sized companies to help them expand in Southeast Asia.

The companies will be able to leverage Lazada’s online shopping event themed ‘Shop the Universe’ and its users in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

According to a report by Google and Singapore investment company Temasek, e-commerce market in Southeast Asia is expected to grow by 32% every year to $88bn in 2025.

Wilson Siew, a Malaysian businessman who has signed up with Lazada said: “Going online is important for us to reach out to more consumers throughout the country and partnering Lazada has given us a lot more exposure. It is very easy to navigate through the website, allowing us to carry out our transactions very quickly.”

Lazada’s group chief marketplace officer Aimone Ripa di Meana said: “Lazada wants to create an ecosystem in which merchants can expand or start their companies online seamlessly. Not everyone is an expert in selling online and as the e-commerce leader in the region, we at Lazada are committed to eliminating as many hurdles for aspiring entrepreneurs so that they can grow with us and serve the millions of customers.”

“People see us as an e-commerce app but we are far more than that. We are a platform for aspiring entrepreneurs to grow their business. Helping them grow and contributing to the economy is a far more rewarding mission.”

Alibaba has already increased its stake in Lazada to 83%, up from 51% previously to combat Amazon in Southeast Asia. Lazada, Uber and Netflixforged an alliance for the same.

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