Women make up the majority of the 350-person digital and engineering staff at Sephora, comprising 62 percent of the cosmetic retailer’s technology workers, according to The Wall Street Journal.
Mary Beth Laughton, Sephora’s senior vice president of digital, told The Wall Street Journal the company is dedicated to technology that has a strong connection to the consumer. Women at Sephora are also encouraged to take risks without fearing failure, she said.
At the top Silicon Valley companies, women hold 23 percent of technical roles, according to the U.S. Equal Employment Opportunity Commission.
Terry Layton, a Silicon Valley engineer who now advises early stage startups, worked at Sephora between 2011 and 2015. She told The Wall Street Journal that being in the presence of so many women leaders was empowering after working in male-dominated offices.
“You knew you were being heard,” Layton said. “You had a voice,”
Sephora’s owner, LVMH Moet Hennessy Louis Vuiton SA, has a global workforce that is 74 percent female, The Wall Street Journal reported, and women hold about 38 percent of executive positions.
Sephora opened 100 stores and saw double-digit profit growth in 2016 and the success of the company makes it easy to recruit talented women in tech, The Wall Street Journal reported.
The cosmetics retailer just launched a line of miniature products for its best-selling items, according to Glamour. The mini items, including Anastasia Beverly Hills liquid lipsticks and Becca Shimmering Skin Perfector Pressed Highlighters, are $25 or less through the end of the month, per Glamour.