The partnership will also see all foodpanda halal food delivery certified end-to-end
By NUR HAZIQAH ABDUL MALEK / Pic By BLOOMBERG
foodpanda Malaysia Sdn Bhd, the meal delivery company for restaurants, plans to open a central dine-in kitchen in Kuala Lumpur (KL) as part of its expansion plan.
“We are looking to open our very first dine-in kitchen in KL between the end of 2018 and the beginning of 2019,” foodpanda Asia Pacific CEO Jakob Angele said.
foodpanda already has a central dine-in kitchen in Singapore that delivers within 5km, which was opened in March.
“We have in-house technology to scale for potential areas to expand in. This helps hasten the development since both foodpanda Malaysia and QSR Brands (M) Holdings Bhd plan to open more outlets together in three new cities this year,” he said.
He was speaking after announcement of a partnership between foodpanda Malaysia and restaurant-chain operator QSR Brands last Friday.
QSR Brands operates Kentucky KFC and Pizza Hut restaurants.
Speaking about the partnership, QSR Brands MD Datuk Seri Mohamed Azahari Mohamed Kamil said delivery is now a key component of the restaurant business.
“By serving non-delivery outlets as well as complementing existing delivery outlets, this partnership will provide a new stream of revenue for both companies.
“We plan to add an estimated 480 more outlets by the end of 2018 thatoffer delivery services, and another 730 by the end of 2019,” he said.
Mohamed Azahari said QSR Brands hopes to raise revenue by at least 15%, but as high as 50% through the delivery service partnership.
To date, there are more than 320 KFC and Pizza Hut outlets in the country offering delivery services through their own platforms. The partnership between foodpanda Malaysia and QSR Brands is expected to serve customers in areas out of the delivery zones.
Mohamed Azahari said the partnership will see all foodpanda Malaysia halal-food delivery certified end-to-end.
“We are proud to be able to contribute to foodpanda Malaysia’s halal credentials by sharing our best practices and expertise as we are a trusted name in providing a consummate halal assurance to all of our customers,” he said.
On QSR Brands reported initial public offering slated to happen before the end of the year, Mohamed Azahari said it is still work in progress.
foodpanda Malaysia’s delivery services for both KFC and Pizza Hut in the Klang Valley, Johor and Penang will be rolled out in stages from September onwards.
Meanwhile, foodpanda Malaysia is also working closely with the authorities, as well as the regulatory forces on the upcoming Sales and Services Tax (SST) implementation.
“Although it does not look like foodpanda Malaysia will be subjected to any SST as of now, it will, however, be passed onto our partners where it is applicable,” said Angele.