What is the future of mobile shopping in Southeast Asia

Mobile shopping over Southeast Asia is developing at a fast rate. Highly developed nations are rapidly coming online with the majority of people getting used to the online mobility. A research by eMarketer results shown that mobile shopping in Southeast Asia will keep on growing. By 2018, Indonesia is anticipated to have 100 million smartphone users, making it the fourth-biggest smartphone users around the world.

Shopping can no longer be a case of walking through a shop and buy. Buyers can just click and purchase from anywhere and anytime.

However, another study by TNS affirms how deeply social media embedded in people’s lives in Southeast Asia with people investing more energy and time in Facebook than sitting in front of the TV.

Social media eventually hold the future of e-commerce. Social media newsfeeds are recorded as one of the top influence towards online buyers, particularly at the final stage. With mobile engagement extending over Southeast Asia, customers are hoping to find items on their mobiles or gadgets and purchase wherever they are.

This shows the fact that shoppers won’t make an immediate purchase from a mobile advertisements, they will see it and takes some times to consider of buying it or not by reading the reviews and other ways to judge the product. After they make a decision, they will be most likely buy it from a portable gadget.

Yet, m-commerce in Southeast Asia is considered still fresh and young. A current research by Google resulted that online shopping in the region will grow at a 32% CAGR from $5.5 billion in 2015 to $88 billion in 2025, when they will make up 6% of total retail sales.

These two main factors added strongly support Southeast Asia’s growth:

  • The middle class population of ASEAN: According to Nielsen projection, an association 10 Southeast Asian countries predicted will achieve 400 million population in 2020 from 190 million in 2012.
  • In the meantime, internet has been growing at a blazing phase: 130 million people in the region now already have smartphones. Also around 200 million people in Southeast Asia have some ways to be connected to internet, and that will triple to 600 million by 2025.